- Facebook & Google ad campaigns set up to go live as the program aired – budgets were increased every 5 minutes during the program broadcast due to the volume of traffic & sales which was being monitored via Google Analytics real time view.
- Specific retargeting campaigns across Facebook & Google to follow up with people who didn’t purchase immediately
- Changed product descriptions on our own site and 3rd party channels (Ebay, Amazon etc.) to benefit from organic search engine traffic generated from the show
- Engagement on social media linking back to the tshirts by participating in conversations online as the program aired & in the days following
- Local & national press coverage generated from press releases sent out
The result: A 16 x increase in sales across the range! The majority of these sales were from new consumers so there is additional revenue to be generated from future orders from these people.
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